Since 1986 Vortex Optics has been an American Owned, Veteran Owned, Family owned and operated business of hard-working folks located in south central Wisconsin.
Dan and Margie Hamilton, the original and current owners, moved to Middleton, WI in 1986 and started a small outdoor retail store. The business was started on the belief that if you focused on the customers and helped them achieve their goals with fast, friendly, personalized service that the bottom line would take care of itself. The business grew and evolved over time and in 2002 Vortex Optics was established. Starting with Dan and Margie and now over 100 American team members strong, we work diligently day in and day out to give you the best products and service in the optics industry. All Vortex products are designed, engineered, pre-inspected and serviced in their modern facility to ensure you receive the best products and service for your hard earned dollar.
Vortex's VIP warranty is about you. It's about taking care of you after the sale. They will repair or replace your Vortex product in the event it becomes damaged or defective—at no charge to you. It doesn't matter how it happened, whose fault it was, or where you purchased it. Unlimited, unconditional lifetime warranty that is fully transferable with No warranty card to fill out. No receipt needed to hang on to. If you ever have a problem, no matter the cost, we promise to take care of you. The VIP warranty does not cover loss, theft or deliberate damage to the product...that's it.